Google is Changing its Ranking Measurements

Google is updating its best practices for evaluating websites, have you? Mobile friendly (responsive) websites will signal to Google that your site should have a better page rank than similar sites without a mobile friendly site. Google takes into account many indicators however mobile is one of the key signals that will be evaluated in 2015.

Mobile will be one of the critical indicators evaluated in its rankings for 2015. The changes were announced recently on Google at Finding More Mobile-Friendly Search Results. The two critical factors from Google:

  1. More mobile-friendly websites in search results
  2. More relevant app content in search results

Search results will be weighted in favor of mobile friendly websites. When does this happen and begin affecting you?

April 21, 2015

This is the official date that Google will be expanding its use of mobile friendliness as a critical factor for ranking. As the world continues to become a mobile first world, if you’re not mobile friendly not only are you losing customers but now even your desktop friendly site is losing search engine ranks.

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns,” Google says.

Google has said that mobile friendliness “… will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Given the fast approaching date Google has provided a simple test to evaluate the mobile friendliness of your existing site, Mobile-Friendly Test. If you’re site is not compatible you will see a screen similar to this:

Google non mobile-friendly view

Google provides an entire area for mobile SEO that provides tools and documentation to improve your site. One of the easiest ways to improve your site is to utilize Joomla, a content management system (CMS) with a mobile first design and architecture. Joomla utilizes Bootstrap as part of its core to create mobile websites. Bootstrap is the most popular HTML, CSS, and JS framework for developing responsive, mobile first projects on the web.

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