Interactive Marketing

Arc benefits from the Chicago focus on direct marketing of all kinds -- from the traditional catalog, direct mail, and trade publication businesses to today's evolution to interactive marketing.

A perfect example is Arc client MyPerfectCreditCard.

Catalog Retailing

Chicago has a hollowed place in the history of catalog retailing, as the home of the Sears catalog.

Today, Chicago has updated this tradition, home to such online catalog retailers as:

• Sears
• W.W. Grainger
• McMaster-Carr
• J.C. Whitney
• . . . and others . . .

Direct Mail

As an outgrowth of catalog retailing, Chicago has also historically been a center for direct mail marketing.

Trade Publishing

Trade, association, and educational publishing is a major industry in Chicago.

Chicago is home to:

• Crain Communications
• Schofield Media
• Rand McNally
• Encyclopedia Britannica
• World Book Encyclopedia
• . . . and others . . .

Journalism

The days of the City News Bureau are now over, but Chicago maintains a vibrant journalism community, with the Chicago Tribune and its parent, The Tribune Company, the Chicago Sun-Times, and many other publications.

The Tribune Company has been a leader in the transition to online business models with Careerbuilder.

Chicago is home journalism programs, all of which have new media components, at:

• Medill School of Journalism at Northwestern University
• Loyola University School of Communication
• DePaul University College of Communication
• Columbia College Journalism Department
• . . . and others . . .

For more information . . .

To network with fellow marketers, agencies and vendors while sharing best practices and learning about the latest industry developments, visit the Chicago Interactive Marketing Association website.