Google's Insight: Why don't you just *tell* me what you're looking for?

At a recent meeting of our Joomla Chicago group. The presentation was about search engine optimization (SEO), and the presenter said, "You want to align yourself with the keywords that Google has, because Google isn't just guessing what people are interested in; people tell Google what they're looking for!"

It reminded me of an episode of Seinfeld, in which Kramer realized that people were dialing his phone number by mistake, trying to reach Moviephone. He decided to play along and help people find their movies -- being Kramer, he didn't have anything better to do -- and so he said in a recording-sounding voice, "Please enter the first three letters of the movie you want to see!" After several false steps at matching the tones to a current movie listing, it dawned on him that he had no way to decipher the tones people were punching in . . . so he went to Plan B. In his best Moviephone voice he said, "Why don't you just *tell me* what movie you want to see?"

Google, of course, has had this figured out from day one. The nice thing is that they make this insight available to the rest of us. Google has a tool called Google Insights that allows you to compare and contrast various keywords. I discovered it a while back and found some interesting patterns in the Joomla CMS market. Today, I use it every day to help our clients with their search engine optimization (SEO) needs.

It never ceases to amaze me: no matter how much you think you know about what people are looking for, and the words that they are searching on, you learn so much when you simply say, "Why don't you just *tell* me what you're looking for?!"

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