Web Design for Search Engine Optimization (SEO)
The past 24 months have really put search engine optimization (SEO) at the top of everybody's list of priorities, and as a result the work Arc does for clients has become much more SEO-focused. We guide clients through the entire process, from concept to plan to implementation.
Major Factors in Web Design for Search Engine Optimization (SEO)
One of the most important tasks in Search Engine Optimization (SEO) is "simply" to provide search engine friendly (SEF) URLs. In our web development work, we at Arc help clients accomplish this by providing the necessary components to their Joomla website. For clients with legacy sites, a related task is frequently the management of 301 redirects in the .htaccess file. Of course, URLs are really just the beginning in SEO. We help clients help Google, by providing the semantic markup ("html tagging") that Google uses to interpret the relative importance of the various parts of the page. SEO also means making sure pages are optimal in terms of size and keyword density, and following a strategy for internal and external links.
Is it time for you to optimize your site for search engine relevance? Contact us for SEO help today!
How a Content Management System (CMS) like Joomla helps Search Engine Optimization (SEO)
When you consider the amount of updating and fine-tuning that is required to achieve a high degree of search engine optimization (SEO), it is clear that it is not just desirable but essential to have a content management system (CMS) that provides the ability to update titles, body text, markup, metatags, and all other aspects of your website quickly and easily.
We find that all the factors that make Joomla CMS a great content management system also make it a great tool for SEO.
Hand in hand with search engine optimization (SEO) (which relies on keywords and "organic search"), we also help clients manage Google adwords campaigns. The same thought process and analytic rigor that is used in SEO is also the foundation of a strong Google adwords campaign.
Not the least of the Joomla CMS's great SEO features are a number of SEO-related extensions for the Joomla CMS, and an active development community constantly examining all aspects of doing SEO with the Joomla CMS.
When it comes to search engine optimization (SEO), Google still is the standard. Basic information is available at Google's search engine optimization (SEO) information page. Devoted SEO-hands stay abreast of Google guru Matt Cutts' blog. And be sure to sign up for Google adwords and Google analytics.
For Joomla-specific search engine optimization (SEO) extensions, the best place to start is sh404SEF.
Arc was a principal sponsor of CMS Expo in December, 2008, in Denver where SEO with Joomla CMS was a major focus of the event.